How to market your small business on instagram.
Among the several social media platforms, Instagram sets itself apart for numerous reasons. This is perhaps why it has more than 500 million active users. Typically, the channel receives over four billion likes per day. Each posted image on Instagram gets approximately 23% more engagement than Facebook.
And if you have been using the app for quite a long time, you must know that many giant companies such as Starbucks, Nike, and Coca-Cola dominate the platform. With an amazing ability to drive engagement, Instagram gives a good average return on the marketers' investments, agencies, and brands.
However, as a startup, achieving the same level of success as established brands requires additional efforts. But it doesn't mean that you can't do it without a bigger budget.
Here, we have enlisted five must-dos to help you market or make your small brand look the best on Instagram.
- Maintain a Profile
Let's admit; your professional profile serves a great purpose for your brand image. Consequently, it's vital to give it a pleasant look. A well-maintained profile helps you attract potential customers that ultimately will reflect in your profits.
Make sure you choose a superior-quality profile image because it helps give your brand a face. An ideal profile photo is 110 x 110 pixels on Instagram. Experts recommend uploading a profile picture at a higher resolution, with a simple design and attractive color contrast to make it stand out.
According to social media marketing experts, adding exclusivity to your brand's online presence is of paramount importance for building trust value. To do that, you can;
- - Choose a relevant brand aesthetic for your account and stick to it. For instance, if you have started a fashion brand, go with sleek images that make sure your feed looks appealing.
- - Try maintaining a consistent look by choosing limited filters that create a niche for your account.
- - Don't post anything that doesn't fit the values of your brand
- - Interact with the followers using captions
If you think you can only engage the audience through your Instagram feed, you're mistaken. Instagram stories create half of the overall user base on the network. That means over 500 million people see your Instagram stories every day. That means you can connect with the audience through attractive, engaging, and relevant stories to your brand.
However, if you're new to all this or don't know what to put up on the Instagram stories, download free templates or purchase them from a reliable platform to represent your small business the best.
This is another fact that hinders marketers make the most out of their digital marketing strategy. Posting loads of pictures on your business account is not the key to get the customer's attention. To understand this, it is important to consider these factors.
- - First, if a user is following your business account, he/she will not like seeing your posts on his/her newsfeed all the time.
- - Secondly, if you only focus on posting pictures, you will not have time to optimally promote them. You need to keep it relevant and focused; you need to limit the number of posts and pictures on your account.
If you want to maintain your online presence, you need to follow the current marketing trends that may include;
- - More Instagram stories
- - Relatable influencers
- - Live content
- - In-App shopping
- - Interaction through on IGTV
In addition to that, make sure your app is updated, and you're not missing the recent options provided by the platform.
The shared images on Instagram are vital for brand promotion. However, the caption you add with them is what matters the most because it adds context to your shared content and provides details that your user might not know.
That is why creating a caption that is easy to perceive and browse for the users is necessary.
Overall, digital marketing is diverse and provides entrepreneurs with many opportunities, such as instant access to millions of users or free promotion to market their brands. Not only this, platforms like Instagram are great for connecting with customers. Buy templates for Instagram stories and make the most of this digital marketing tool to engage your users.
So, what do you have to lose? Get the most out of your Instagram stories with these easy to use templates, click here.